To boost customer engagement and sales on the KISS Beauty Products e-commerce site, I spearheaded several key improvements to our nail and lash offerings. For nails, I redesigned product pages with high-quality hand model images and developed comprehensive product content (descriptions, fit guides, application instructions, and FAQs). For lashes, I created a lash length guide and comparison tool, redesigned product pages with zoomable high-resolution images, and developed an educational page with instructional videos and style showcases. These initiatives empower customers to make informed purchasing decisions, reducing returns and improving conversions and retention.